Dinner in the Dark
To highlight the quality of Imperfect Foods, this campaign features a “Dinner in the Dark” partnering with a Michelin star restaurant to offer a blindfolded tasting menu.
Unsightly produce wouldn’t normally make the cut for a Michelin-star meal.
But in the dark? Every bite is still delicious.
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Ugly and luxury typically don’t go together.
But no matter how it looks, food is sensual, beautiful, and satisfying
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As much as I’d love to invite average-joes, this dinner would feature influencers. A free Michelin-star meal would make for a compelling brand post.
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This campaign is easy-to-replicate in major metros. Start in LA, Chicago, and NYC, and then just follow the Michelin guide.
